New PowerBar Protein Bar

Who hasn’t heard of PowerBar before? Decades ago, when you were a young athlete or a parent raising a child who played soccer every Saturday morning, when you went into 7-11 last minute to get them something with nutritional value there were two things you could rely on… Gatorade and PowerBar. PowerBar (who we’ll refer to as PB moving forward) was one of the first companies, along with Tiger’s Milk to create a candy-bar sized and shape product that had some nutritional value to it. Which leads us to the next question, who hasn’t had a PB before?

Jun212016

Remixed PowerBar: Energy for Athletes

We bring you exciting news of a new PowerBar product for athletes! Especially during these hot-as-dog summer months, athletes need fuel for endurance. For persevering through the heat and exhaustion to keep on keepin’ on. We, alongside PowerBar, present to you, New Simple Fruit Energy Food. Instead of its normal bar products, this “food” is a blend that’s more like a liquid than a solid (think of a gel). The smallness of the packet makes it easy to pour down the gullet while you’re on a run or biking away. It’s an extraordinarily convenient product for busy, hardworking athletes.

Dec312015

How to Train in the Winter

It can be not-so-fun to train in the winter. Your skin is dry, your hands are freezing, and your muscles won’t warm up. We’ve teamed up with PowerBar to bring you some much-needed tips and guide points so that you can train in the winter. Team Elite athlete and American long distance Josh Cox has come up with the following: