When I started in the fitness industry, nearly 15 years ago, there were nowhere near as many brands as we see today. From pre-workouts and protein bars to fitness apparel and online coaching, advancements in social media and the internet have created a massive boom. While we’ve been asked to review an incalculable number of products and services, you might be surprised to know that many never make it to the blog. While there are brands we love that we drive valuable traffic to every day, there are also brands that we would never recommend because they’re painfully obvious money-grabbing attempts to capitalize on the growth in our industry. Then, there are the brands in the middle of the pack. 

For me, Born Tough is one of those brands and the next few years could make or break the business.