With the amount of competition in the world, especially our capitalist society, a single bad or good experience can make or break your opinion about something. When there are a hundred dog food brands, a thousand protein powders, and dozens of car brands, the tiniest things can impact your decisions. However, it’s easy to avoid developing negative feelings for many of those brands since their employees often aren’t selling you the products. You won’t be upset with Purina if the cashier at Petco has an attitude, although it could still give you a negative association with the brand.
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