Recently, Fit was gifted a free trial for Blue Apron (by one of the best bakers we know), which we took advantage of to the fullest. We know that there are tons of meal delivery services, which all need to do things a little different to succeed, so we were excited to find out what made Blue Apron so successful!
We received two meals through this promotion, which seemed to be equal to a $50 voucher. That means each meal cost $25 and they were advertised as meals for two. That means, essentially, that we had lunch and dinner for $50. If you think about it, $12.50 a meal (per person) seems reasonable, but that really depends on where you live. Here in LA, a healthier meal out would tend to cost you more than that, while you could have a meal for less than that back in Boulder.
