When you do it, do it right. I think that’s the first and last… and only impression that Optimum Nutrition (who I’ll refer to as ON for the rest of the article) wants to make. Even though they only have a few products with the name “Gold Standard,” it’s obvious that they want their name associated with being the best. For the past few years, you might have found your cabinet filled with their Whey Protein, Multi-Vitamin, and Creatine. More recently you might have added their BCAAs, AMINO Energy, Preworkout, Protein Water, and newer flavors of whey to your collection. Now, you can really take ON with you anywhere you go; meet the OPTI-BAR.
A protein bar is a protein bar, right? To a certain degree. While we shouldn’t need to explain to you that a protein bar is a few bites of nutrient-rich food that generally has a single texture, we do want to highlight some of the things that make the Opti-Bar stand out, or at least make you feel more comfortable consuming it. The reality is that when you go to a convenience store like 7-11, you don’t want to be inconvenienced trying to figure out which option to choose. You consider a few things so let’s address those directly.