It might not have been Subway, but it seems that the sandwich juggernaut gets the credit for redefining the fast food experience. That extra amount of ownership that you have over the finished product because you had more of a, say, than normal in the constructive process brings you back for more. Chipotle is the latest company to turn billions of dollars from this consumer experience and while small poke shops are barely keeping their head above water doing the same, the dream remains for chefs and entrepreneurs. They’re looking for the perfect food for an untrained chef to put together lunch-lady style. This food would have to be easy to assemble, use inexpensive ingredients, and popular. Was anyone else thinking of pizza?

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