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The Impossible Burger

Intriguing. When you think about it, that isn’t a word that you would normally associate with food. You might think, ‘wow, this is intriguing’ at first, but after some thought, you’d find a better-suited word. Sometimes for better and often for worse, we have a tendency to give more credit than is due when it comes to food. Just think about the hysteria that erupts when well-known foods (such as poke and ramen) are brought to areas where the population aren’t familiar with them. Hysteria.

Then, there are the few times that you really are truly intrigued by what you’re eating. The thought of it is so complex, so mesmerizing that you can’t help but learn more about it. And no, we’re not talking about a sushirito here (aka a sushi burrito) or any other nonsensical scheme to be different, cool, or earn money fast–we’re talking about the true gems out there.

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