When a coworker asked me for my opinion of PB Crave, I responded with a fairly short… what? I hadn’t heard of it before, and naturally, I assumed it was one of those protein-packed peanut butters, or peanut butters without calories, or something along those lines. I couldn’t have been more wrong and I could not be happier about being wrong. We get so caught up in counting our calories and measuring our macronutrients that we often forget to stop enjoying life and being happy. PB Crave makes you happy. Why?