The science, logic, and technique into marketing brands always fascinates me. It can be a lot of work. But, brilliant people also make amazing decisions in which one line of text or one photo sends their brand booming. It seems like alchemy when you think you just have to pour a little bit more of this to this and then just then will you have the perfect marketing material or entrance into social media. I was given a copy of Influencer Marketing for Dummies to review by CleverGirls, and I can honestly say that it was fascinating. It provides a “backward” view of what we do here every day.